Website Privacy & Cookie Policy

The information you share with us is personal, and often sensitive. Whether you are browsing this website, making an enquiry or managing your cookie preferences, we handle that information securely and transparently, in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This page covers our website and cookies specifically. It should be read together with our Patient Privacy Policy, which covers the health information we collect and hold as part of your clinical care.

What information we collect through our website

Where you complete an enquiry, appointment request or seminar registration, we collect the information you provide (typically your name, email, phone number and any details you choose to add) for the purpose stated on that form. Our forms are managed through HubSpot, our customer relationship management platform, so the information you submit is stored there. This happens regardless of your cookie choices, because the form cannot work otherwise. When you become a patient, we delete the sensitive information you gave us through our website forms.

We also collect information automatically through cookies and tracking technologies, described below. You do not have to identify yourself to browse our website or send us a general enquiry.

Cookies and tracking technologies

A cookie is a small file stored in your browser that helps the website work and helps us understand how it is used. A tracking pixel is a piece of code that reports on your activity, such as pages viewed and time spent, back to the company that created it (for example, Meta).

Because our website relates to fertility and reproductive health, the fact that a particular page was viewed (for example, a page about a specific treatment) can itself reveal health information. We treat this as sensitive information under the Privacy Act. That is why analytics, marketing and social cookies (including the Meta Pixel) are switched off by default and only activate if you specifically opt in. Cookies necessary for the website to function are always on and don’t require consent.

Third-party providers we use

We use four third-party tools to understand how our website is used and how well our advertising works: Google Analytics, HubSpot, Google Ads and the Meta (Facebook) Pixel. A fifth, Google Tag Manager, loads these tools and applies your cookie choices. It doesn’t set cookies or collect information about you itself, so it runs for every visitor.

The other tools stay switched off unless you opt in. With your consent, Google Analytics records how visitors use our website, such as the pages viewed, device type and approximate location, and we see this information only in aggregate. HubSpot records the pages you view and, if you later submit an enquiry form, links that activity to your enquiry so we can follow up. Google Ads and the Meta (Facebook) Pixel measure how well our ads on Google, Facebook and Instagram perform, for example how many enquiries they lead to.

How we use information for advertising

We do not use your visit to our website to target you with our own ads. However, Google and Meta may use information about your visit for their own advertising purposes, which could include showing you ads related to fertility. For this reason, information about your visit is only shared with Google and Meta if you opt in to marketing cookies. We do not sell your personal information.

Managing your cookie preferences

When you first visit, you’ll see a cookie preferences banner where you can accept all cookies or select “Manage preferences” to choose which categories to allow. Non-essential categories are switched off unless you turn them on. You can change your mind at any time via the “Cookie Settings” link in our website footer. Withdrawing consent stops any further collection. It does not remove information already shared with a provider; contact our Privacy Officer if you have questions about this.

Where your information is stored

Information submitted through our website forms is stored in our HubSpot account, which is hosted in Australia. Some of our other providers, such as Google and Meta, may store or process data overseas, including in the United States. Where this happens, we take reasonable steps to ensure it’s handled consistently with the Australian Privacy Principles. You can limit this by declining the relevant cookie categories in our consent banner.

Keeping your information secure

We use encryption (HTTPS), access controls, and monitoring to protect information submitted through our website, and our hosting providers maintain their own security standards. If we experience a data breach likely to cause serious harm, we’ll meet our obligations under the Notifiable Data Breaches scheme, including notifying the OAIC and affected individuals as soon as practicable.

Your privacy rights

You can:

• Access the personal information we hold about you
• Ask us to correct inaccurate, incomplete or out-of-date information
• Opt out of marketing at any time, via the unsubscribe link in our emails or our cookie settings
• Deal with us anonymously or using a pseudonym where it is lawful and practical to do so
• Make a complaint if you believe we’ve mishandled your personal information

We aim to acknowledge privacy enquiries promptly and provide a written response within 30 days, in line with our Patient Privacy Policy.

Privacy questions and complaints

If you have a question or complaint, contact our Privacy Officer using the details below. If you’re not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC).

Contact us

Privacy Officer, Flinders Fertility, Kaurna Country, 24 Gordon St, Glenelg SA 5045
Email: enquire@flindersfertility.com.au